Protect Your Bubble was launched in 2008 in the UK and has since spread to the United States, Ireland, and Brazil. Protect Your Bubble are backed by Assurant, a Fortune 500 company traded on the New York Stock Exchange with 120 years experience in insurance, operating in 12 countries. Protect Your Bubble began by offering specialist gadget insurance but have since expanded into the travel, pet, bicycle markets. They also offer 'cosmetic car insurance' and also hire car insurance.