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DIRECT LINE:
CONSUMER REVIEWS |
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| Direct Line Car, Home, Travel, Van, Business & Pet Insurance: |
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Name: Direct Line Insurance
Quote Rating:
2.5 out of 5
No. of Reviews: 34
Overview: Direct Line is still a relatively young company when it comes to the world of insurance. Having been founded in 1985, the company has always been modern and forward thinking. It has always embraced new technologies and continues to offer innovative products.
In 1985 Direct Line had just 63 employees and one call centre in Croyden. They utilised the telephone to get most of their business and managed to give 9,000 car insurance quotes in the first three months. The motto of the business was that it cut out the middleman, avoided commissions and had less forms to fill and much less jargon. In fact it was aimed at the average person.
These days Direct Line has more than 10,000 employees and offices in Birmingham, Bristol, Glasgow, Leeds and Manchester. In the 1990's Direct Line took its business to Spain, Italy and Germany. It seems that the motto paid off as the company appears to have gone from strength to strength.
Direct Line is now the UK's leading direct car insurer, offer 13,000 quotes each day, sells a policy every 10 seconds, deals with a claim every 30 seconds and receives around 22 million calls each year.
The company is still identified by the little red telephone which is used in its marketing to this day. It has now been joined by the computer mouse. The company still has a policy of cutting out the middle man and only offers quotes via a direct call or over the internet.
Direct Line is now part of RBS Insurance which also includes Churchill, Privilege, Green Flag, UKI Partnership and NIG. In 2009 it won an award for being Britain's Most Trusted Insurance Brand after being voted for by The Reader's Digest Annual Survey. This award is added to the many it has received throughout its history, from best car insurer to a special achievement award from Superbrands.
Direct Line offer its customers a varied number of insurance products including breakdown cover as well as car, van, life, pet, home, travel and business insurance (www.directlineforbusiness.co.uk) as well as a number of financial products. These include mortgages, savings, and ISA's.
Direct Line Public Comments Board:*
Remember, the majority of people that look for places to leave comments, do so because they've had a bad experience and want to vent. We suggest you pay attention for common threads in reviews rather than simply weighing up the percentage of bad ones! ;)
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14/07/2011 Would never recommend Direct line. Have just had a claim for pet insurance rejected after paying them for 15 years! The company is a shower and has no respect for the people that use it. They will happily take your money, shame they are not happy to then let you have it back when you go to claim!
03/03/2011 just cancelled my pet insurance after 4yrs after they refused to pay for an operation because my vet examined my dog in an area which needs treating 2yrs later may i add there was no problems with his glands at the time just check up , it seems any excuse not to pay , i have also cancelled my car insurance as i dont trust them any more ,
17/12/2010 After having directline this year they have been great on price and having no accidents i havent deal with that side of it. BUT my last payment bounced i left if 14 days to see if they reclaimed the direct debit and gave them a call to find they cancelled it. they sent a letter out and i havent received it. they wont reinstate it SOOO i have done 328 days insurance not the full one year no claims so an not entitled at all!! absolutely gutted! as i just passed dec09 After doing the compare sights directline fully comp are far cheaper at £696 instead of the £1000 being quoted online by others Just one of those things!! Defintate cant be beaten on price!!