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LV= Liverpool Victoria


The name is well known and long established in the insurance services industry but the recent facelift seems to have done wonders for this stalwart and should now appeal to a much broader section of UK car drivers. Curious as to why they didn't go the whole hog and adopt themselves an animal whilst re-branding, with all the nodding dogs, parrots and elephants out there maybe there weren't any good ones left? But you will most likely be looking for the discounts - car insurance comes with up to 75% no claims discount which is the magic figure we love but sometimes there is no discount for buying online which makes them seem a little stingy compared to nearly all other insurers. You can also have the option of no claims bonus protection if you have four or more years no claims.

We did get a little lost in regards to their women's and senior's insurance sections. There is a large number of people looking for personalised savings with the two major areas being insurance for women and insuring the over 50s. Liverpool Victoria have sections under their car insurance information about insuring female drivers and fifty plus drivers but they don't seem to offer any extra discount just for fitting into either of those categories, it just seems to give the reasons as to why you might get a cheaper quote by fitting into those categories. The same applies to their young driver's section though their misspelling of the word love as LVE on the adverts seems to have sparked their interest with 'Luv Insurance' now popping up in our search facility!

Liverpool Victorias home insurance comes with a discount when you buy your policy online with plenty of options to tailor your cover so that you only pay for what you actually need. Pet insurance comes with an online purchase discount also, with two levels of cover to choose from depending on the level of vet fees you want to protect yourself from. Their pet insurances have no upper age limit and you get access to 4 helplines. We were most impressed with the individual benefits pages for each product they insured. For car, home and pet cover they have a large table with all the major things you would think of being covered for clearly listed and explained. A far cry from the legal-jargon packed PDFs we've seen on most insurer's sites.

Founded in 1843, Liverpool Victoria Friendly Society Limited does not have any shareholders and together with its subsidiary companies the Society is an insurance and financial services business in the United Kingdom. They offer a broad range of products and services including savings, investments, life insurance, home and motor insurance, credit cards and financial advice. The move from LiverpoolVictoria to the new branded LV= (which should look like LVE on the logo) does stand next to the brightly coloured insurers of the new cyber age well whilst still remaining business like. The style is more old fashioned so don't expect to be able to manage your account in a few clicks and expect to still have to put pen to paper on most occasions throughout the life of your policy - but by all accounts that is what many people are still looking for in an insurer.

Comments (5)

Topic: Liverpool Victoria Insurance
4/5 (5)
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Sam (Bristol, UK) says...
I am really pleased as the whole process was very simple and easy to follow on line.

No frills straight forward insurance!

In addition I am very pleased at the affordability of the cover offered.
26th April 2014 12:37pm
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Alex Smith (Gloucester, UK) says...
LV saved me over £50 compared the next cheapest insurer! Thanks!
28th March 2014 6:45pm
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Vicky Johnson (Leeds, UK) says...
Dealt with my claim very quickly when I was hit by another driver and got a courtesy car to me the same day! Excellent service.
2nd November 2013 9:05pm
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Sue (London, UK) says...
Very angry with Liverpool Vic, complained today as to why a Nationwide customer gets priority over Liverpool V's?? the idiot supervisor hung up!!!
11th February 2012 11:25am
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John (Halifax, UK) says...
The website has obviously had a makeover and is VERY EASY to navigate and use. Also very fast. After being shafted by that popular RED TELEPHONE company I couldn't believe that I could get better cover at nearly HALF THE PRICE.. Definitely worth letting LV quote you for car and home insurance, I have saved over £600 today by renewing with them instead of the sharks I have been using for the past 3 years. Thank you LV=
29th September 2010 2:53pm

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